CHOOWEY is a project focused on bringing to the vegan fashion market fully plant-based stiletto sandals. We aspire that no living being or the Planet are hurt for fashion manufacturing, and in the current age and evolution, we emphasise on the importance of a Circular Economy.
My story starts when I was browsing online for shoes the New Year's Eve Party... I was spending hours choosing a model that I liked, to realise material contents were either leather, or a mix of leather and plastic. As a vegan, I had to start all over again the search, being sometimes necessary to contact directly fashion providers to ask what shoes are made of. I had a feeling I was not the only one.
At CHOOWEY, we strive to demonstrate the possibility of reducing both leather and plastic use in fashion.
Wish us luck!