I haven't always been a Vegan, but I have always been touched by the beauty and the innocence of animals. Their vulnerability in front of us as humans, made me to stand up for them, and I have started first of all with myself and rethinking the way I want to live my life.

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Applied to Fashion, we shouldn’t consider animals as products, or by-products (that's still products). Animals have feelings just like us, fell love or fear just like us...

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Gratefully, consumers' choices and new creative designers, lead recent fashion trends towards loving to express style in a sustainable and cruelty-free way. 

At CHOOWEY, we want to play a role into the transition to vegan and plant-based fashion.